2012 33rd ANNUAL MUSHROOM MARDI GRAS FESTIVAL

 EXECUTIVE SUMMARY

DATE & TIME ~      Saturday, May 26 from 10am – 7pm &

Sunday, May 27 from 10:00 a.m. to 6:00 p.m.

NEW LOCATION ~ Downtown Morgan Hill on the grounds of the Outdoor Community Center Amphitheater and surrounding area, including the newly refurbished Depot Street.  For map reference, use the address 17000 Monterey Road

ADMISSION ~          FREE Admission & Parking

ATTENDANCE ~   Projected attendance is 70,000+ over two days

EVENT ~   Arts & Crafts; Variety of food with Gourmet

DESCRIPTION ~   Dishes; Mushroom Display & Exhibit; Wine Gardens, featuring local wines; Beer Gardens and microbrews; Entertainment including Strolling Musicians & Street Performers, Live Bands with Dancing on 2 stages; MunchkinLand, featuring rides, crafts, entertainment and games; local business exhibits and community non-profit group displays  

MISSION ~   The mission of the Mushroom Mardi Gras Festival (a non

STATEMENT ~   profit 501(c)3 corporation), is to provide a fun and entertaining family festival with an emphasis on promoting the mushroom and educating consumers about the health benefits of mushrooms, all while financially awarding scholarships to high school seniors living within the boundaries of the Morgan Hill Unified School District and monetary donations to local non profit clubs and organizations. The Festival has awarded over $700,000 in scholarships and over $350,000 to local non-profits over the past 32 years.

ADVERTISING ~    Advertising is done through local and regional radio stations, network and cable television stations, magazines and newspapers, as well as posters, signage and postcards.  Targeted geographical area includes the Counties of Santa Clara, San Benito, Monterey, Santa Cruz and San Francisco.  Promotions are also done by listings on festival websites throughout the Internet. 

CONTACT INFO ~  Sunday Minnich, Executive Director   408.778.1786 or info@mhmmg.com or www.mhmmg.com